Writing Your Heart Out
Good Quality Content to Help Your Business Grow
You decided on the idea to pursue for your e-commerce business, you have your dropship website up and running, there are thousands of products on offer and you are raring to go! Everything should just be plain sailing from now on, right? Well, yes and no.
For starters, obviously, you are not the only e-commerce business out there. Also, the products you’re selling are probably not that unique or memorable to get your store instant recognition and a faithful following. Yours is an e-commerce store. There is no way customers can browse the aisles, touch, feel, or smell the product to make a purchasing decision - the physical sensations are removed from the experience. This is why you need words to conjure up images/feelings that motivate the purchase.
Here is what content you can create to help build your brand, stand out and grow your business.
1. Find your voice: tell people who you are
You have a nice-looking website, easy to navigate and make a purchase; you have your logo and the name of your online store; but you can also add a personal touch to the experience. You need to tell your target audience what your brand is about, why you opted for offering the particular products in your store, and what the philosophy behind your business is. A strong About Us page is essential for building your identity. It gives your customers a story they can relate to, told in your own ‘voice’. A good story may ultimately make them build a relationship and keep coming back to your store time and time again, trusting you with their $$$. You can find more useful tips for a strong About Us page here.
2. Rules of the game: set clear expectations
In addition to communicating your story, you also need to set a clear perimeter on the scope of services you’re offering through your dropship website. This prevents disgruntled customers and poor reviews (on social media and elsewhere) that are the bane of any on-line seller’s life nowadays. Your website can have a dedicated customer support section where you clearly outline what it is that you offer your clients. You may have a ‘no returns’ policy and that is ok, as long as it is clearly spelled out for the world to see. Getting clear about the essentials upfront makes the whole purchasing experience more easy for your clients and sets you up for successfully managing any potential crisis that may appear.
3. Blog your way to your customers’ hearts
Blogs are a great way to add an extra dose of personal touch to your brand. Instead of just plopping stuff like a FAQ list within a designated section on your website, you can present it in the form of a blog post. Blog posts feel more intimate, they create the impression that you are talking directly to your customer and providing essential information through your unique voice rather than a set of generic messages. Blog posts are also interactive, allowing you to get feedback and connect with your customers. Depending on how much effort you want to invest in expanding your reach, you can determine the most suitable frequency for posting and identify several types of blog posts that can go out in regular intervals. These can include anything from e.g. ‘product of the week’, discount offers, special promotions, or snippets of your personal thoughts on how your business is growing. The internet abounds with good advice on how to start blogging to grow your business so you’ll be able to get a hang of it pretty quickly.